It’s been a great month! The weather has co-operated, store traffic is up, and fireworks sales have been spectacular! There’s only one problem… your fireworks display is looking a bit empty.
Over the busy summer months, the average BLAST-OFF Fireworks client will place between one and four inventory top-up orders. Maintaining a wide variety of fireworks products increases customer interest and promotes repeat purchases. We recommend that retailers review fireworks inventories on a bi-weekly basis.
Remember that fireworks are not just a seasonal summer item! It is just as important to maintain adequate fireworks availability in the fall and winter months, promoting impulse customer purchases.
When selecting items to re-order, remember that, “Variety is the Spice of Life”. Retail customers appreciate the ability to choose from a vast selection of products with differing colours, effects, and display lengths.
There are three elements to keep in mind when selecting your optimal fireworks top-up:
ITEM TYPE & PRICE
Regardless of the season, it is imperative to stock a variety of fireworks types at every price point. While emphasis should be placed on low-to-medium priced fireworks products, retailers are encouraged to merchandise a select number of higher-priced finale products. Merchandising a wide variety of item types and price points will increase customer purchase size, while serving all potential customer segments.
TIME OF YEAR
When re-ordering stock for your retail outlet, be sure to check your calendar! Plan ahead for special events and holidays in your community.
Key fireworks selling dates are listed here:
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- JANUARY: New Years
- MAY: Victoria Day
- JUNE: Father's Day
- JULY: Canada Day, Independence Day
- AUGUST: Civic Holiday
- SEPTEMBER: Labour Day
- OCTOBER: Halloween, Diwali
- NOVEMBER: Guy Fawkes Day, Diwali
- DECEMBER: Christmas, Boxing Day
DELIVERY LEAD– TIMES
When formulating your top-up order, remember to factor in delivery lead-times. The map below lists typical delivery times in “business days” by geographic location. Please add 1 – 2 days of additional transit time for beyond-point locations.
Please note that “Beyond Point” shipping charges may be assessed for orders traveling to remote destinations. Additionally, unless otherwise specified, BLAST-OFF Fireworks is not responsible for tailgate and/or carry-in charges for deliveries.
Custom Planogram Design
Looking to take full advantage of your retail space when merchandising fireworks?
Have BLAST-OFF Fireworks prepare the optimal planogram for your retail shelving and fixture configuration. We can provide complete planogram recommendations for existing shelving units, or new fixtures to be installed within your retail outlet. Best of all, we can work with an assortment of Family Packs, loose products, or a combination of the two!
Contact Mission Control today to take advantage of this time-saving service!
